일반정보
Stoli Vodka Korea Brand Ambassador FY23 Objectives
1. Annual Contract Account Management
Responsible for sales and promoting STOLI brands to LGBTQ accounts
ㄴ Cover Area : Jong-Ro, Itaewon, Hongdae (in Seoul)
ㄴ Target Account Type : Club, Lounge, Bar, Karaoke
1) Accounts Visit
- Number of Accounts Visit : 100 (2 accounts per week)
2) Sales Management
- Number of Target Accounts : 20
2. Consumer Facing Event
Hosting consumers brand event
1) Sampling Event
- Number of Event : 8
- Number of Participant : 800
2) Sponsorship Event
- Number of Event : 4 (모데시, 아이샵 스폰싱, 프라이드먼스 애프터파티, 페스티벌)
- Number of Participant : 1,500 +@(페스티벌)
3. Digital Communication
Manage Stoli Korea Social Media and Create branded Contents
1) Stoli Korea Social Media(Instagram)
- Number of Posting : 24
- Number of Follower : 300
2) Youtube Branded Contents Creation
- Number of Influencer Collaboration Contents : 2 (네온밀크, 최대리의 헛수리)
STOLI - Local LGBTQ Contents Create
- 인스타그램 gif 제작 → 공식 계정으로 gif 등록
- 인스타그램 필터 제작
할 일 TASK